Designing a successful digital marketing strategy is one of the most fundamental steps in the process of enhancing the positioning of a brand. However, it is also true that it takes a lot of time, dedication and perseverance to perceive the expected results.
Getting into trouble could bring out the failures that were not addressed along the way. For that reason, we want to tell you about the typical mistakes that are usually made when designing a digital strategy.
Digital Marketing Strategy: Deadly Sins To Avoid
Is your strategy not helping you to sell? Has your target audience not reacted to it? Are costs higher than profits? Check if you are making any of these mistakes:
Not planning and not segmenting
And from the rush you only perceive fatigue. A digital marketing strategy that is not planned in advance is bound to fail without ever being put into action.
And the same happens when you don't segment the target audience you are targeting to... Come on, you can't target a large mass, there might be just few users who are really interested in your products.
On the contrary, you have to segment the target audience to which you are going to aim your efforts to.
No clear goals
A digital marketing strategy can follow an infinite number of objectives. For example: enhancing the reach of a brand on social networks, reaching international markets, promoting a new product and / or service ... Keep in mind that what you are not measuring cannot be corrected.
Therefore, try to set clear and MEASURABLE objectives. This way you will know if the digital strategy is achieving the expected results.
Use all digital channels
DO NOT DO IT! Every digital strategy must use a digital channel, not all at once. If your target audience is on LinkedIn, what are you doing on Pinterest?
The idea is to aim the strategy to the platform where it will achieve its objectives , but not to those that are the most popular on the market. Do you want fame or results?
And of course, later you can use other channels too, but try to go little by little and measure results at all times.
While each brand is within its right to follow the trends that best suit its philosophy, wanting to stick to outdated guidelines does not pay off. Therefore, a digital marketing strategy must always consider market innovations, so as not to lag behind the competition.
For example, today's digital strategies are compatible with all mobile devices. Is this how you do it? As you know, many users prefer to use their mobile phone before their computer. And if your strategy is not responsive, it will be very difficult for you to hook the user.
In reference to this, only in 2016 the use of mobile devices grew by 51.3%, leaving aside the use of computers and laptops (48.7%) to access the internet.
And of course, if you don't measure your results, it will be very difficult for you to make the necessary changes to improve your digital marketing strategy. Therefore, you will not know if you are targeting the correct segment, ¡ if your goals are close, or if you will achieve the expected profits.
Therefore, worry about measuring and optimizing the strategy in order to improve it so that it can achieve the objectives set at the beginning.
Not providing a differential value
What is special about your digital strategy? What makes it unique against the competition? The differentiating element is vital for your strategy to stand out in the market. Therefore, each one must be different, creative, innovative and bring new value to the target audience.
A digital marketing strategy achieves its results after a lot of effort, dedication and perseverance. Come on, it is possible!