Every digital brand can take advantage of national celebrations and holidays to generate a successful marketing campaign and achieve sales goals..
The With Father's Day approaching and attractive digital strategies that increase the visibility of our business are a must, we invite you to get to know them!
Marketing campaigns for Father's Day: feelings are what sell
Father's Day is a key date in the calendar of any digital brand, since it is possible to take advantage of it to increase sales, publicize a business, generate more leads, launch new products, in short: raise the desired commitment!
Long big brands worldwide know this and make strategic and creative use of this type of celebration to create profitable digital campaigns..
Coca Cola, Personal, Doveand so many other companies have been able to generate Oreo, Kleenex y tantas otras compañías han sabido generar publicidades increíbles incredible publicity demonstrating that there's only one father.
The result? Increased sales and brand reputation.
In all of them we could find a common denominator: the emotions that are transmitted. Nowadays telling good stories focused on feelings is what most attracts users and what makes it possible to remain in the memory..
If you diagram an advertising campaign based on a nice and original story, you won't be forgotten!
Essential actions of a marketing campaign for Father's Day
Here are some concrete strategies your business can use to make your Father's Day marketing campaign a success.
1.PERSONALIZED PLANNING AND CAMPAIGN
The first step consists of a good strategic planning with enough time to prepare graphic pieces, landing page, promotions and any action that appears after diagramming the strategy and objectives to be achieved.
In addition, it shouldn't be forgotten that the marketing campaign for Father's Day should be personalized. Analyze what your potential customers want, what they need and how you can fulfill their wishes through creative and original advertising. In this way you will give personality to your actions allowing accessibility to your users.
2.SEGMENT CORRECTLY
Related to the personalization of your actions is the correct segmentation of your target audience, since every successful campaign requires a target to which it is directed.
3.STORIES THAT ENGAGE
As we have mentioned before, emotions are what attract usersThose brands whose marketing actions arrive in the best way are the ones that have generated moving stories on important dates.
Therefore, it will be essential, in order to increase sales and get everyone talking about your business, to plan a creative story that combines this special day with your brand.
You can be inspired by other examples, find out what the managers of large companies that have been successful think, or even conduct a survey of your customers to find out what motivates them!
4.OPTIMIZE YOUR WEBSITE OR ECOMMERCE
Including banners, a specific landing page for the campaign, new formats and colors on the web, responding quickly to user queriescreating special promotions and attractive offers can make the difference between selling or not selling.
Optimizing and understanding the importance of a web page for a company in these promotional moments is essential since you cannot ignore this current need.
5.MAKE USE OF SOCIAL NETWORKS MORE THAN EVER!
We must never forget the power that social networks have nowadaysThey are the channel par excellence for relating with customers, maintaining profitable conversations, selling and increasing brand reputation.
Creating concrete marketing actions for Father's Day can be very beneficial for your company: announce raffles on Facebook or launch advertising, promote products or services via Instagram stories, promote original contests, offer special discounts for this date, and so on.
Do you need help with your marketing campaign for Father's Day or any special date?
In DCG Marketing Digital we can create it in an original and creative way. contact us and let's start diagramming it together!