{"id":7247,"date":"2019-07-31T09:34:51","date_gmt":"2019-07-31T12:34:51","guid":{"rendered":"https:\/\/somosdcg.com\/?p=7247"},"modified":"2021-01-25T16:51:04","modified_gmt":"2021-01-25T19:51:04","slug":"5-beneficios-de-la-automatizacion-de-emails","status":"publish","type":"post","link":"https:\/\/somosdcg.com\/en\/email-marketing\/5-beneficios-de-la-automatizacion-de-emails\/","title":{"rendered":"5 benefits of email automation"},"content":{"rendered":"

Sending newsletters to your subscribers is already a must for every digital brand that wants to increase its ROI<\/b> (Return on Investment). In this sense, email marketing must contemplate the\nautomation of emails to go even further,<\/b> saving money and time easily and effectively. <\/span><\/p>\n

We invite you to learn everything about this topic so you can apply it to your marketing strategy.<\/span><\/p>\n

Email automation: What's it and how is it applied?<\/span><\/h2>\n

The newsletter is <\/b>an email with relevant information that's sent sporadically to a list of subscribers<\/b>, through an email provider.<\/span><\/p>\n

However, nowadays \"autoresponders\" <\/b>(emails sent automatically to the user who performs a certain action on a website) have become successful tools.<\/b><\/span><\/p>\n

This is information that's created only once and can be sent automatically when a person performs\nthe action that has been defined<\/b>. For example: a welcome mail.<\/b><\/span><\/p>\n

This has generated greater needs for digital brands in terms of successful email marketing\nstrategies<\/b><\/span><\/a> and numerous platforms have begun to provide services that collaborate on this issue.<\/p>\n

Can you imagine the work involved in writing a welcome email every time a user subscribes to\nyour newsletter? With the massive sending that makes possible the automation of emails<\/b> , the hours of work wasted because you're going to:<\/p>\n