{"id":7215,"date":"2019-07-22T10:31:12","date_gmt":"2019-07-22T13:31:12","guid":{"rendered":"https:\/\/somosdcg.com\/?p=7215"},"modified":"2020-10-19T18:21:34","modified_gmt":"2020-10-19T21:21:34","slug":"inteligencia-artificial-en-marketing-como-usarla-en-favor-de-tu-negocio","status":"publish","type":"post","link":"https:\/\/somosdcg.com\/en\/seo\/inteligencia-artificial-en-marketing-como-usarla-en-favor-de-tu-negocio\/","title":{"rendered":"Artificial Intelligence in Marketing: How to use it for your business"},"content":{"rendered":"

The Digital marketing is in constant evolution<\/b>. Those tools and practices that until only a few years ago were productive and efficient, are rapidly being surpassed by others that are more effective and\ntechnological. <\/span><\/p>\n

The Artificial intelligence in marketing<\/b> has become a trend that collaborates greatly in the processes and actions of companies. Do you want to know how to use it to your advantage? Don't miss this\nnote!<\/span><\/p>\n

What's Artificial Intelligence and how does it impact on business marketing<\/span><\/p>\n

The startup DeepMind<\/b><\/span><\/a>, leader in artificial intelligence<\/b>, defines it as\"the science of making\nintelligent machines\" <\/i>and, although we can relate this phrase to a distant future, nothing is more\nwrong than that belief: AI is here to stay, it is a current reality <\/b>and it is expected to revolutionize\ndigital marketing!<\/b>!<\/b><\/span><\/p>\n

We live in a hyperconnected world<\/b><\/span><\/a> our ways of relating to each other change year after year, we buy and sell products and services through the digital market being the most profitable medium\ntoday.<\/p>\n

In this context, the tools and technologies burst into our lives daily and become essential habits of our daily life<\/b> . AI invades us and, in a way, we need it.<\/p>\n

For companies, far from dispensing with human action in the implementation of these new\ntechnologies, their objective of use is the efficiency and pro-activity that they generate in the people who use them<\/b>.<\/p>\n

These are very valuable resources to achieve the desired objectives and even the digital market\nhasn't reached the stage of total autonomy of artificial intelligence in digital marketing.<\/b><\/p>\n

There are multiple benefits that this technology gives to companies<\/b>: data processing, fast and\naccurate marketing actions, time and money savings, continuous improvement of processes, etc.<\/p>\n

Artificial intelligence in digital marketing: Areas where you can use it<\/span><\/h3>\n

It is possible to apply AI to all processes in your company<\/b><\/span>, regardless of whether it has just been launched on the market<\/b><\/span><\/a> or has been in the digital arena for years. Your brand can make a leap towards profitability in all its areas if you apply this technology as soon as possible.<\/b>.<\/span><\/p>\n

Let's see specifically where to do it!<\/span><\/p>\n

    \n
  1. GENERAR CONTENIDO <\/b><\/span><\/li>\n<\/ol>\n

    Incredible as it may seem, artificial intelligence applied to marketing can work wonders<\/b>. Among\nthem, creating content for websites, social networks, blogs in a creative and 100% original way! <\/b><\/span><\/p>\n

    Some platforms like Articoolo<\/b><\/span><\/a> and Wordsmith<\/b><\/span><\/a> are already used by big brands that have\nunderstood the value of this technology based on optimized writing to attract traffic to their\nwebsites. <\/span><\/p>\n

    Using keywords<\/b><\/span><\/a> and basic data, these tools are able to automatically create interesting and\nattractive content for the target audience.<\/b>.<\/span><\/p>\n

     <\/p>\n

      \n
    1. PROGRAMMATIC ADVERTISING<\/b><\/span><\/li>\n<\/ol>\n

      You can already apply AI in the automation of\nthe purchase of certain advertising campaigns in\norder to reach more specific segments<\/b>. A clear example is the online system<\/b><\/span><\/a> RTB (real time\nbidding)<\/b><\/span><\/a> that facilitates the maximization of conversions, reducing the cost<\/b> in an efficient and, of course, fast way without you intervening too much.<\/span><\/p>\n

       <\/p>\n

        \n
      1. PREDICTIVE ANALYSIS<\/b><\/span><\/li>\n<\/ol>\n

        Do you want to know the real needs of your target audience<\/b> to approach them effectively? Do you want to anticipate them and offer your products before they need them? Predictive analytics can help you!<\/span><\/p>\n

        Thanks to the implementation of data analysis and algorithms this intelligence determines probabilities based on historical data. <\/b><\/span><\/p>\n

        Lead Scoring<\/b><\/span><\/a> <\/b>is an automation system that can determine the conversion probabilities of\ncustomers according to their profile and behavior on the web. <\/b>Undoubtedly a great opportunity\nfor your company.<\/span><\/p>\n

         <\/p>\n

          \n
        1. CHATBOTS<\/b><\/span><\/li>\n<\/ol>\n

          Surely, chatbots are the most common tool or mostly related to artificial intelligence in marketing<\/b>. These communication channels are very decisive for those companies that want to increase the user experience and satisfaction in web navigation.<\/b><\/span><\/a> y su <\/b>satisfacci\u00f3n<\/b> en la navegaci\u00f3n web.<\/b><\/span><\/p>\n

          Responding to your users' demands and FAQs, in a fast and efficient way, can generate more\nfollowers and, consequently, conversions<\/b>. Here is the key benefit of this technology.<\/span><\/p>\n

           <\/p>\n

            \n
          1. EMAIL MARKETING<\/b><\/span><\/li>\n<\/ol>\n

            Far from believing that email marketing strategies were over, artificial intelligence has come into\nthis field to optimize them. <\/span><\/p>\n

            Many tools of this nature allow the creation of call to action, subjects and even email bodies in a\nfast and optimized<\/b> way whose results are better than those people could generate.<\/span><\/p>\n

             <\/p>\n

            There's no doubt that the use of artificial intelligence in digital marketing<\/b> can solve many actions of your brand, quickly and efficiently<\/b>. Definitely, we cannot leave aside the revolutionary technology of our century as it has become a necessity for today's companies.<\/span><\/p>\n

            In <\/span>DCG we apply AI as an efficient complement to our clients' strategies and actions<\/b><\/span><\/span><\/a>. <\/span><\/h4>\n

            Do you want to be one of them? Write to us<\/b><\/span><\/a> and discover that your digital company can make a\nbig jump in the market.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

            El marketing digital se encuentra en constante evoluci\u00f3n. Aquellas herramientas y pr\u00e1cticas que hasta hace solo unos a\u00f1os eran productivas y eficientes, r\u00e1pidamente son superadas por otras m\u00e1s efectivas y tecnol\u00f3gicas. La inteligencia artificial en marketing se ha convertido en una tendencia que colabora enormemente en los procesos y acciones de las compa\u00f1\u00edas. \u00bfQuer\u00e9s saber […]<\/p>\n","protected":false},"author":1,"featured_media":7299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,26,22],"tags":[86,84,69,17,85],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7215"}],"collection":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/comments?post=7215"}],"version-history":[{"count":1,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7215\/revisions"}],"predecessor-version":[{"id":7279,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7215\/revisions\/7279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/media\/7299"}],"wp:attachment":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/media?parent=7215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/categories?post=7215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/tags?post=7215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}