{"id":7152,"date":"2019-06-28T10:11:55","date_gmt":"2019-06-28T13:11:55","guid":{"rendered":"https:\/\/somosdcg.com\/?p=7152"},"modified":"2020-10-22T09:40:59","modified_gmt":"2020-10-22T12:40:59","slug":"4-pasos-para-crear-una-estrategia-de-email-marketing-exitosa","status":"publish","type":"post","link":"https:\/\/somosdcg.com\/en\/tips\/4-pasos-para-crear-una-estrategia-de-email-marketing-exitosa\/","title":{"rendered":"4 steps to create a successful email marketing strategy"},"content":{"rendered":"<p align=\"center\"><span style=\"font-size: large;\">If you're starting to <b>promote your brand, a correct<\/b> <b>email marketing strategy shouldn't be missing from your campaign<\/b>. The secret to obtaining profitable results lies in nothing less than standing out! <\/span><\/p>\n<p align=\"center\"><span style=\"font-size: large;\">If you're wondering how you can be different from the competition with this messaging tool, don't miss this note and take advantage of our tips to put them into practice and succeed!<\/span><\/p>\n<h2 class=\"western\"><span style=\"font-size: x-large;\">What's an email marketing strategy and what do you need to carry it out<\/span><\/h2>\n<p><span style=\"font-size: medium;\">When we talk about <b>email marketing we refer to an extremely powerful and effective tool to establish a direct <\/b><a href=\"https:\/\/somosdcg.com\/en\/que-es-el-comercio-conversacional-y-como-aplicarlo-en-tu-negocio\/\"><span style=\"color: #ce181e;\"><b>communication with customers<\/b><\/span><\/a>. <\/span><\/p>\n<p><span style=\"font-size: medium;\">Although on more than one occasion it was thought that its time of profitability had expired, <b>email marketing strategies have been adapted to modern times, achieving a decisive role in obtaining brand reputation, sales, loyalty<\/b>, etc.<\/span><\/p>\n<p><span style=\"font-size: medium;\">What you must take into account when you start applying this communication is:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">To have some <\/span><span style=\"font-size: medium;\"><b>application that helps you to manage your <\/b><\/span><span style=\"font-size: medium;\">messaging campaigns. There are a hundred platforms that, in an easy and simple way, will allow you to organize your emails, make filters, measurements and much more.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Have a good <\/span><span style=\"font-size: medium;\"><b>strategy in mind<\/b><\/span><span style=\"font-size: medium;\">. <\/span><span style=\"font-size: medium;\">Without a correct planning of your mission, objectives and desirable results, you won't reach a good conclusion! So, you must pay a lot of attention to this point.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Spend <\/span><span style=\"font-size: medium;\"><b>time thinking of new creative ways to communicate <\/b><\/span><span style=\"font-size: medium;\">with your customers or potential buyers. <\/span><span style=\"font-size: medium;\">The technological revolution, the emergence of new social networks and communications between users and sellers, has changed significantly. Being at the forefront of these issues will be a point in your favor to stand out in your messages.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 class=\"western\"><span style=\"font-size: x-large;\">4 Essential steps for a profitable email marketing strategy<\/span><\/h3>\n<p><span style=\"font-size: medium;\">Before communicating you've to visualize! This means that, <b>before launching our email marketing campaign, it will be essential to diagram and idealize how our readers will receive our message, what they will feel and do when they open it<\/b>.<\/span><\/p>\n<p><span style=\"font-size: medium;\">To achieve this and get a good reception, put into practice these 4 steps that we share below:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: medium;\"><b>CREATE YOUR TARGET<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: medium;\">Taking into account WHAT you're going to communicate and WHO you're going to address your message to, is key! <\/span><\/p>\n<p><span style=\"font-size: medium;\">Having a target or a specific objective will allow you to determine<b> what you're looking to achieve<\/b> (spread a promotion, <a href=\"https:\/\/somosdcg.com\/en\/7-consejos-exitosos-para-lanzar-tu-start-up-al-mercado\/\"><span style=\"color: #ce181e;\"><b>launch a startup<\/b><\/span><\/a>, sell, obtain data, etc.) and<b> and determine who your potential customers are<\/b>adapting your form of communication to them (it won't be the same to target a certain age group or another group that has consumed your products to the detriment of another that doesn't yet know your brand).<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-size: medium;\"><b>EMPATHIZE WITH YOUR CUSTOMER<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: medium;\">A good<b> email marketing strategy mustn't lack empathy for the reader who will <\/b>receive the message, so that the communication is the right one and allows us to obtain good results. <\/span><\/p>\n<p><span style=\"font-size: medium;\">To achieve this you've to \"put yourself in their shoes\", answering questions such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">What would you like to know about your favorite brand?<\/span><\/li>\n<li><span style=\"font-size: medium;\">How does an email attract your attention?<\/span><\/li>\n<li><span style=\"font-size: medium;\">What colors, literary style, phrases, define your brand and attract?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\">Without a doubt, there are several actions that are always profitable: <b>raffles, contests, discounts, surveys and opinions<\/b>As well as the use of videos, emojis and photos with good quality.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-size: medium;\"><b>ACHIEVE THE RIGHT FREQUENCY<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: medium;\">If you don't control the amount of emails you send, your<b> email marketing strategy<\/b> can go overboard! Don't forget that there's only a second difference between opening an interesting email or discarding it in your pending or spam folder.<\/span><\/p>\n<p><span style=\"font-size: medium;\">No one likes to receive communication until they're fed up, so <b>setting specific dates for your mailings<\/b>is ideal.<\/span><\/p>\n<p><span style=\"font-size: medium;\">You can choose to<b> send monthly<\/b>, frequently and optimally, unless you've to provide too much information. To do this, 1 email a fortnight can be effective. You should also not forget the <b>day and time when you will send your mail.<\/b>.<\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"font-size: medium;\"><b>DESIGN YOUR OWN CONTENT<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: medium;\">There's no one better than you to <b>organize and create the content you want to send to your readers<\/b>You will know what's important to mention, the discounts you want to include or the communication strategies that make your brand sell and build loyalty. <\/span><\/p>\n<p><span style=\"font-size: medium;\">That's what creating your own content is all about. You will make your mark.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\">Without a doubt <b>creating an email marketing strategy <\/b><b>takes time, money and more time!<\/b> Diagramming the planning of the sending, creating the content and generating measurements that allow you to evaluate the results, is usually complex but never impossible.<\/span><\/p>\n<p><span style=\"font-size: medium;\">The secret lies in good initial planning. If you want to know how we can help you generate <b>successful email marketing<\/b> strategies, <a href=\"https:\/\/somosdcg.com\/en\/contacto\/\"><span style=\"color: #ce181e;\"><b>contact us<\/b><\/span><\/a> and let's start working together on your new campaign!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s comenzando a promocionar tu marca, no debe faltar una correcta estrategia de email marketing en tu campa\u00f1a. El secreto para obtener resultados rentables, reside en, ni m\u00e1s ni menos, que \u00a1destacarse! Si te pregunt\u00e1s c\u00f3mo es posible ser diferente a la competencia mediante esta herramienta de mensajer\u00eda, no te pierdas esta nota y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,25,16],"tags":[24,30,107,17,45],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7152"}],"collection":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/comments?post=7152"}],"version-history":[{"count":1,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7152\/revisions"}],"predecessor-version":[{"id":7379,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7152\/revisions\/7379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/media\/7378"}],"wp:attachment":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/media?parent=7152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/categories?post=7152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/tags?post=7152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}