{"id":7088,"date":"2019-06-13T11:39:16","date_gmt":"2019-06-13T14:39:16","guid":{"rendered":"https:\/\/somosdcg.com\/?p=7088"},"modified":"2020-10-22T09:49:00","modified_gmt":"2020-10-22T12:49:00","slug":"dia-del-padre-acciones-de-marketing-para-una-campana-exitosa","status":"publish","type":"post","link":"https:\/\/somosdcg.com\/en\/estrategias\/dia-del-padre-acciones-de-marketing-para-una-campana-exitosa\/","title":{"rendered":"Father's Day: Marketing actions for a successful campaign"},"content":{"rendered":"

Every digital brand can take advantage of national celebrations and holidays to generate a successful marketing campaign and achieve sales goals.<\/b>. <\/span><\/p>\n

The With Father's Day approaching and attractive digital strategies<\/b> that increase the visibility of our business are a must, we invite you to get to know them!<\/span><\/p>\n

Marketing campaigns for Father's Day: feelings are what sell<\/span><\/p>\n

Father's Day is a key date in the calendar of any digital brand, since it is possible to take advantage of it to increase sales, publicize a business, generate more leads, launch new products<\/a>, in short: raise the desired commitment!<\/h3>\n

Long big brands worldwide know this and make strategic and creative use of this type of celebration to create profitable digital campaigns.<\/strong>.<\/p>\n

Coca Cola<\/strong><\/a>, Personal, Dove<\/strong><\/a>and so many other companies have been able to generate Oreo<\/strong><\/a>, Kleenex<\/strong><\/a> y tantas otras compa\u00f1\u00edas han sabido generar publicidades incre\u00edbles<\/strong> incredible publicity demonstrating that there's only one father.<\/p>\n

The result? Increased sales and brand reputation<\/strong>.<\/p>\n

In all of them we could find a common denominator: the emotions that are transmitted<\/strong>. Nowadays telling good stories focused on feelings is what most attracts users and what makes it possible to remain in the memory.<\/strong>.<\/p>\n

If you diagram an advertising campaign based on a nice and original story<\/strong>, you won't be forgotten!<\/p>\n

Essential actions of a marketing campaign for Father's Day<\/strong><\/p>\n

Here are some concrete strategies your business can use to make your Father's Day marketing campaign a success<\/strong>.<\/p>\n

1.PERSONALIZED PLANNING AND CAMPAIGN<\/strong><\/p>\n

The first step consists of a good strategic planning with enough time to prepare graphic pieces, landing page, promotions and any action<\/strong> that appears after diagramming the strategy and objectives to be achieved.<\/p>\n

In addition, it shouldn't be forgotten that the marketing campaign for Father's Day should be personalized<\/strong>. Analyze what your potential customers want<\/strong>, what they need and how you can fulfill their wishes through creative and original advertising. In this way you will give personality to your actions allowing accessibility to your users.<\/p>\n

2.SEGMENT CORRECTLY<\/strong><\/p>\n

Related to the personalization of your actions is the correct segmentation of your target audience, since every successful campaign requires a target<\/strong> to which it is directed.<\/p>\n

3.STORIES THAT ENGAGE<\/strong><\/p>\n

As we have mentioned before, emotions are what attract users<\/strong>Those brands whose marketing actions arrive in the best way are the ones that have generated moving<\/strong> stories on important dates.<\/p>\n

Therefore, it will be essential, in order to increase sales and get everyone talking about your business, to plan a creative story that combines this special day with your brand<\/strong>.<\/p>\n

You can be inspired by other examples, find out what the managers of large companies that have been successful think, or even conduct a survey of your customers to find out what motivates them!<\/p>\n

4.OPTIMIZE YOUR WEBSITE OR ECOMMERCE<\/strong><\/p>\n

Including banners, a specific landing page for the campaign, new formats and colors on the web, <\/strong>responding quickly to user queries<\/strong><\/a>creating special promotions and attractive offers<\/strong> can make the difference between selling or not selling.<\/p>\n

Optimizing and understanding the importance of a web page for a company<\/strong><\/a> in these promotional moments is essential since you cannot ignore this current need.<\/p>\n

5<\/strong>.MAKE USE OF SOCIAL NETWORKS MORE THAN EVER!<\/strong><\/p>\n

We must never forget the power that social networks have nowadays<\/strong>They are the channel par excellence for relating with customers, maintaining profitable conversations, selling and increasing brand reputation.<\/p>\n

Creating concrete marketing actions for Father's Day<\/strong> can be very beneficial for your company: announce raffles on Facebook or launch advertising, promote products or services via Instagram stories, promote original contests, offer special discounts for this date, <\/strong>and so on.<\/p>\n

 <\/p>\n

Do you need help with your marketing campaign for Father's Day or any special date?<\/strong><\/p>\n

In DCG Marketing Digital<\/strong><\/a> we can create it in an original and creative way. contact us and let's start diagramming it together!<\/strong><\/p>\n

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Toda marca digital puede aprovechar las celebraciones nacionales y d\u00edas festivos para generar una campa\u00f1a de marketing exitosa y lograr objetivos de venta. El d\u00eda del padre se avecina y es imprescindible contar con estrategias digitales atractivas que aumenten la visibilidad de nuestro negocio. \u00a1Te invitamos a conocerlas! Campa\u00f1as de marketing para el d\u00eda del […]<\/p>\n","protected":false},"author":1,"featured_media":7380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,26],"tags":[109,108,86,110,17],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7088"}],"collection":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/comments?post=7088"}],"version-history":[{"count":1,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7088\/revisions"}],"predecessor-version":[{"id":7381,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/posts\/7088\/revisions\/7381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/media\/7380"}],"wp:attachment":[{"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/media?parent=7088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/categories?post=7088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somosdcg.com\/en\/wp-json\/wp\/v2\/tags?post=7088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}